2023 CLEARY SUPER BOWL COMMERCIAL REINFORCES FAMILY-CENTRIC CULTURE
VERONA, WI – Cleary Building Corp. aired its annual Super Bowl commercial regionally in the Madison, Wis. area on Feb. 13, 2023. The commercial features a Cleary building located in Blanchardville, Wis. The building is a residence designed to the client’s specifications.
The commercial draws focus to the family-oriented culture of Cleary Building Corp. and comically exaggerates the generational gap between company President Sean Cleary and his son, Brendan. As Sean begins to describe the features of the home, the camera pans through the interior to Brendan, who interferes several times with his smartphone usage. The building’s kitchen, workshop and bathroom are focal points in each scene. The commercial wraps up with the father-son duo together in one frame for a “selfie”, while Sean directs viewers to the company website.
Cleary has produced Super Bowl commercials since 2009, highlighting its custom buildings and customer service practices. The company’s 2022 Super Bowl commercial featured a Cleary building at Capital Speed, a 70s-themed combined car dealership and bar in Marshall, Wis. The Cleary Super Bowl commercial is a tradition anticipated by Cleary employees and clients alike.
Pictured above is Brendan Cleary, son of Sean Cleary and Assistant General Manager of Operations-Western Division at Cleary Building Corp., in a scene from Cleary’s 2023 Super Bowl commercial.
Cleary Building Corp. is a family-owned company in business since 1978, providing customized pre-engineered structures for suburban, farm, commercial, residential and equine applications. Cleary Building Corp. employs over 800 full-time employees throughout the United States at 80 branch offices. With over 123,000 buildings sold, the company’s mission is to provide clients with the best solution and the best service every time.
For more information about Cleary Building Corp., call (800) 373-5550, or visit ClearyBuilding.com. Hours of operation: 8 a.m. – 12 p.m.; 1 p.m. – 5 p.m. Monday through Friday, and 8 a.m. – 12 p.m. on Saturdays.