Sean Cleary points with his thumb at a Cleary shamrock carved in wood.

2020 Cleary Super Bowl Commercial Mixes Craftsmanship, Comedy

VERONA, WI – Featuring a unique workshop that Cleary building designed and constructed in Merrimac, WI, Cleary Building Corp.’s 2020 Super Bowl Commercial literally carved up a crafty “Cleary” message. The commercial aired regionally in the Madison, WI area on Super Bowl Sunday, Feb. 2, 2020.

The commercial features company President Sean Cleary, who states, “At Cleary, we use the best American-made materials so you know the building of your dreams will last forever.” The commercial begins with the unmistakable buzzing of a powerful chainsaw leading the viewer through a pristine winter landscape into a Cleary workshop located in along the shores of Lake Wisconsin. Operating the chainsaw is none other Cleary Building Corp. President Sean Cleary, who is carving the iconic Cleary Shamrock symbol into a freshly cut log. With woodchips flying, Sean delivers a “Cleary Tough” message, boldly done-up in classic Cleary style.

Cleary has aired unique and mostly whimsical Super Bowl commercials since 2009, highlighting its custom buildings and second-to-none customer service.

Cleary Building Corp. is a debt free, family-owned company in business since 1978!  The Corporate World Headquarters office and manufacturing plant are located in Verona, WI.  Additional manufacturing facilities are located in Grand Island, NE and Hazelton, ID.  Cleary Building Corp. employs over 800 full-time employees throughout the United States at its 81 branch offices. For more information about Cleary Building Corp., contact us:  (800) 373-5550 or visit Hours of operation:  8 a.m. – 12 p.m. and 1 p.m. – 5 p.m. Monday – Friday, and 8 a.m. – 12 p.m. on Saturdays.